Moving the Movers

Surprise -- people new to your area, new movers, want to give you their business. Why? Because these new residents have just left all of their old supermarkets, gas stations, coffee shops, oil change facilities, restaurants and more behind in another state, city or part of town. Simply put, you are more convenient. But how will you get the recently moved-in stampeding your way? Think about that time-honored local business advertising strategy of direct mail. Put yourself in a new mover's mailbox to get that new resident in your door.